Business Cards

1. Decide on a Layout and Graphics

Before adding content to your card, decide how you want it to look. Most business cards run lengthwise, but you can also design your text and layout to run width-wise. In addition, you can also add text on the back side of the card, whether it be more information on the services you provide, a discount for first-time customers or customer testimonials.

Keep graphics simple and applicable to your business. You may not need any graphics or background images if you have an interesting and unique logo or photograph that can stand independently. Keep in mind, sometimes less is better.

If you do not already have a company logo, most business card software programs include hundreds or thousands of clip art images that you can add to your layout. You also have the ability to upload your own image or a photo of yourself.

2. Add Text

There are a wide variety of fonts you can use. You want a size that is big enough to read but small enough to include all the information you want on the card. Some fonts have a more traditional look, while others present a more modern image. Use whichever font matches the personality of your business, but keep the font face consistent throughout. It looks more professional this way.

You want to grab your viewer’s attention, but at the same time you don’t want your design to be complicated and confusing. Keep it simple, while including helpful contact information and benefits that your business provides to your customers.

Contact information can include your name, business title, phone number, fax line, mailing address, email, website, etc.

The name of your company may clearly explain what you do, but are there services that you offer that your competition lacks? For example, do you work extended hours, offer on-site service, free delivery, free quotes, 24-hour on-call service, etc? Your business card do some of the selling for you if you include these benefits in brief, easy-to-read bullet points.

3. Print Your Business Cards

The paper you choose for printing will depend on the images you are printing and your personal preferences. Business card paper generally holds 8 to 10 cards per sheet, and you can get several varieties at your local office supply store or online.

You can use micro-perforated card stock, which costs about 50% less than smooth edge cards. However, cards with smooth edges look more professional. There are also some business card sheets that have pre-printed backgrounds. Glossy paper is preferable when you have a photograph on your card. Textured paper can create a unique look that stands out from other cards.

Inkjet printers work best for printing business cards. If you do not like the quality that your printer provides, you can still use business card software – just submit your design to a printer, who can then print your cards for you. You will still be saving money on design cost.

Sue Barrett has 1 articles online

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